Founder

B.J. Engelbrecht

Founder, World Saffron Foundation

The World Saffron Foundation was founded on a simple but urgent realization: the global saffron market needs better transparency, practical support, healthier growing material, and clearer information for producers and consumers.

With a deep connection to agriculture and a forward-thinking approach to global trade systems, B.J. Engelbrecht founded WSF to support integrity, trust, collaboration, and long-term resilience in one of the world’s most valuable crops.

Founder’s Statement

“Saffron is more than a product — it is heritage, livelihood, and trust. Without integrity, the entire system collapses. This foundation exists to help growers, buyers, and supporters build trust together.”